Thursday, March 17, 2022

SM reinvents ‘Building on Stilts’ as a Climate Resilient Design for the Future

 Floods and rising water levels brought about by typhoons are perennial problems in Marikina city, which is considered as one of the low-lying areas of Metro Manila. During typhoons, Marikina River’s water can rise up to 23 meters compared to its normal average level of 13 meters. While this causes the communities surrounding the Marikina Watershed to be underwater, SM Marikina stands tall, serving as a safe haven to its neighboring communities.


The secret?  It is sitting on 246 stilts. 


SM City Marikina is uniquely designed. The 6-hectare mall property which is located within the Marikina River Watershed is an elevated mall built on top of 246 stilts. 


“A critical part of building climate resilient structures is to understand weather patterns and how it affects the environment where your city or building will be,” explained Architect Fides Garcia-Hsu, Vice President of SM Engineering Design and Development (SM EDD). “During the design phase of SM City Marikina, we considered the long-term flood cycles of the Marikina Watershed, which was identified to be a high-risk area by the World Bank in 1977.”


Building on stilts traces back to ancient civilization from different parts of the world. The answer lies in its powerful functionality. Elevated construction had been the way earliest people groups would protect themselves from flooding, moisture and surface organisms. It also gives them provision for open space storage or cultural activities. Lastly, it reduces cost in modifying natural terrain. While building on stilts have been adopted by modern architects through the years, people had lost interest in it during the rise of urbanization.


SM revisited the functionality of ‘building on stilts’ and reinvented the concept as a climate resilient feature. This design was complemented with other disaster preparedness considerations to help reduce the risk of damages during extreme flooding. As such, SM City Marikina was built an additional 20 meters farther than the suggested 90-meter distance from the Marikina River centerline. Moreover, the ground floor parking was purposely laid out as an open-design, without walls to allow water to flow, while the second floor was elevated at 20.5 meters, which is higher than the maximum recorded flood levels.




During super typhoons, SM Marikina’s resiliency saves an average of Php1 billion in terms of losses from business sales alone. This means that it is able to help its tenants, especially the micro, small and medium enterprises that depend on the mall for their business continuity and growth. 


For its neighboring communities, SM Marikina also serves as a safe haven and a first responder to families who are affected during calamities. It also provides free parking spaces for those who are stranded and need a safe place to wait for flood water to recede. 


“Our ultimate goal is to help build the resilience of our stakeholders. This begins by building our own resilience to serve as a good foundation they could rely on especially during calamities,” Garcia-Hsu said.


Beyond the city of Marikina, building on stilts may be experiencing a revival in other parts of the world as urbanization begin to rise along with a greater demand for greener spaces. This would allow for high rise developments while keeping ground levels reserved for much needed green open spaces. 


While it took SM an additional 15% in its capital investments to make SM City Marikina a disaster resilient mall, the group sees it as an essential investment in its commitment to create shared value for its stakeholders. This, complemented with a science-based approach on climate scenario risk analysis, allows SM City Marikina to defy odds and prove that integrating resiliency is the way to a climate resilient future.


Thursday, November 18, 2021

Mickey & Minnie Mouse goes local with ‘Mickey Go Philippines’ at SM Supermalls!

Disney’s most-loved iconic characters Mickey and Minnie Mouse have delighted the hearts of many across decades, and this year SM Supermalls and Disney have teamed up to launch the Mickey Go Philippines collection at The SM Store, featuring a range of merchandise with a Pinoy twist! What’s more, SM and Disney have planned a surprise virtual party for Mickey and Minnie on their birthday this November 27, and we’re expecting you to join us!





Be among the first to get exclusive Mickey Go PH merchandise! Get first dibs on adorable Mickey and Minnie collectibles from clothes and footwear to tote bags, pillows, tumblers, kitchen appliances, and more! Mickey Go PH and Mickey & Minnie classic merchandise will be available at the live selling events on:

  • • November 18 at 1pm-2m via Toy Kingdom’s official Facebook page
  • • November 24 at 1pm -2pm via The SM Store’s official Facebook page 


Join Mickey & Minnie’s first virtual surprise birthday party! After you’ve shopped to your heart’s content during the live-selling events on Facebook, or at participating SM Store branches, you will automatically get a code to enter the virtual surprise birthday party on November 27. All you need is a minimum of PHP 500 single-receipt purchase of Mickey Go PH or Mickey Mouse Classic merchandise in any participating The SM Store (Character Shop, Kids’ Wear, Boy’s Teens Wear, Girl’s Teens Wear, Kids’ Shoes, Baby Company & Toy Kingdom Express) or Toy Kingdom outlet. 


To join, simply scan the QR code to register from November 23-25. A confirmation email or SMS from SM Supermalls with the website link and passcode will be sent to you to join Mickey & Minnie’s Surprise Birthday Party! Mark your calendars so you don’t miss out on this big day filled with fun games, activities, and surprises!


Help Plan Mickey & Minnie’s Surprise Birthday Party! Join us as we secretly plan for Mickey and Minnie’s party! Don’t spoil the fun okay? There are lots of games and prizes to be won! Kids will also get the chance to greet both of them and create their very own birthday card which they will be making during the event! Mickey and Minnie will surely appreciate the sweet gesture! After all the fun and games, it’s time to meet & greet Minnie, so get ready to strike a pose. Mickey and Minnie are excited to meet their Filipino fans! 


It’s going to be one special and memorable surprise birthday party for Mickey and Minnie, and we want you and your kids to join us! It’s time to bring back the nostalgia and relive your favorite childhood memories with Mickey & Minnie by celebrating their birthday only at SM Supermalls!


SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

Monday, October 11, 2021

5 Things Anne Does At Home (That You Can Do, Too!)

If you're from the Philippines and watch TV or use the internet, then you'll most likely know who Anne Curtis is.  She's one of the country's biggest stars and has maintained a successful career from her teens to adulthood.  Yes, she is beautiful, but she's also funny, kind, and talented.  It's no wonder people can't get enough of her even after more than a decade in the spotlight!




However, just like everyone else who had to adjust to working from home, a big celebrity like Anne Curtis also experienced being confined to the four corners  of her house (whether in the Philippines or in the land down under).  Check out 5 activities that fill her day that you can try too.

Pet Love
Anyone who has a pet knows that hours can go by just by watching your little furry friends run around the house.  With her adorable cat, Pixie, who Anne playfully refers to as the female version of Garfield, we can only imagine the hours that pass when they have their playtime.  You too can take a breather from work by hanging out with your own lovely pet.

Exercise Never Stops
Anne is known to be a fitness enthusiast.  Even before the lockdown, she would join marathons here and abroad.  Being at home hasn't stopped her from filling her days with fitness activities.  She even took it a step further and launched her own line of active wear! This is your sign to pick up those dumbbells, jump rope, or yoga mat, and kickstart (or restart) your fitness journey.

Mommy-baby Time
Anne is such a proud mama when it comes to her cute daughter, Dahlia.  Who can blame her? Anne shares how she bonds with her little one at home to the delight of Dahlia's growing number of adoring fans.  If you are a mom too, or if you have young nephews and nieces, savor their early years and spend time watching them learn about the world around them.

Time To Be The Boss
Did we mention how talented Anne is?  She and sister-in-law, Solenn, just launched their own clothing line for kids while at home.  From the conceptualization to their photoshoot, Anne managed to make it all happen without having to leave her house.  If you feel your calling is to be the CEO of your own business, then all your extra time at home might be the thing you need to make that dream happen!

Salontastic At Home
Anne is used to having a glam team around her or having a professional salon just one appointment away, but due to safety restrictions, that isn't always the case today.  But for Anne, being away from a physical salon doesn't mean staying away from salon-level hair treatments too.  That's because she has her go-to hair secret that gives her salon-level smooth and healthy hair right at home - Pantene 3-Minute Miracle Conditioner.




The best part is that you too can experience the same Salontastic benefits that come with every bottle of Pantene 3-Minute Miracle Conditioner for only Php6!  Take your pick from the variants to best suit your hair needs.  If you want to fight hair fall, it's time strengthen hair from breakage with Pantene 3-Minute Miracle Biotin Strength Conditioner.  If you want smoother, more manageable hair for less hassle with your locks at home, then pick Pantene 3-Minute Miracle Keratin Smooth Conditioner.  Of if like Anne, you want to repair your hair from the inside-out, then pick Pantene 3-Minute Miracle Collage Repair Conditioner. 




Check our Anne's Newest Pantene 3-Minute Miracle Conditioner youtube video to see how easy (and affordable) it is to achieve Salontastic hair right at home.  All variants of Pantene 3-Minute Miracle Conditioner are available at the P&G official stores on Lazada and Shopee. 

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